Privacy policy
Which personal data Bikelake processes, why, for how long, and how to exercise your rights.
Who is responsible
Bikelake (bikelake.com) is the controller of the personal data processed on this site. For anything about privacy, write to contact@bikelake.com.
What we process
Bikelake has no user accounts, shows no advertising and uses no third-party trackers: audience measurement is done by a tool of our own. We process only:
- Access logs. When you open a page, our servers record the IP address, the date and time, the page requested, the referring page and the browser used. From the IP address we estimate the country of the visit. We use these logs to keep the site secure, prevent abuse, measure use in aggregate and meet legal obligations.
- Audience measurement. A script of ours (Sonar, which runs on our own servers) records the pages visited, the referring page, reading time and how far the page was scrolled, loading performance, clicks on external links, use of the site's features (such as the photo gallery, the size choice and the comparison), JavaScript errors, the terms searched and how many results they found, the filters used, the browser, operating system, device type, screen size, language, country and IP address. Apart from search terms, it doesn't read what you type into text fields. We use this data to understand how the site is used and to improve it.
- Data problem reports. The text you write in the report form and the address of the page reported. We don't ask for your name or email, so please don't include personal data in a report.
- Messages you send us. If you email us, we process your address and the content of your message to reply.
We process this data on the basis of our legitimate interest in running and protecting the site, to meet legal obligations, and, when you write to us, to answer your request.
Cookies and browser storage
- Session cookie (_bikepedia_key). Essential to the site: it protects forms against forged submissions and limits how many reports can be sent in a row. It doesn't identify you and expires when you close the browser.
- Audience measurement cookies (_sid and _sss). Set by the site itself for our audience measurement: a random browser identifier, to count visitors without counting them twice, and the state of the visit, which ends after 30 minutes without activity. You can block or delete them in your browser settings without affecting the site.
- Local storage. Your chosen theme (light or dark), the catalog view and the list of bicycles you're comparing are kept only in your browser and are never sent to us.
We don't use advertising or third-party cookies.
Who we share it with
We don't sell or share personal data for advertising. To run the site we rely on service providers that process data only on our behalf:
- server hosting, in Germany;
- an image delivery network, with servers in several countries, which receives the IP address of whoever loads an image;
- error monitoring, which may record technical details of the request in which an error occurred.
Some of these servers are outside your country, so your data may be transferred internationally. We may also disclose data when the law or a court requires it.
How long we keep it
- Access logs: up to six months.
- Data problem reports: while they help correct the catalog; they can be deleted at your request.
- Audience measurement data: while it is useful for the site's statistics.
- Email messages: for as long as it takes to deal with your request.
Your rights
If you are in the European Economic Area or the United Kingdom, the GDPR and the UK GDPR give you the right to access your data, to have it corrected or erased, to restrict or object to its processing, and to data portability. You can also complain to your local data protection authority.
If you live in California, you have the right to know what personal information we collect, to have it deleted or corrected, and to opt out of its sale or sharing. We don't sell or share personal information.
Wherever you are, write to contact@bikelake.com to exercise these rights; we reply within one month.
Security
All traffic to the site is encrypted (HTTPS), and access to the servers and the data is restricted to the people who run the site.
Changes
We may update this policy. The date of the current version is at the top of the page.